Introducing Catalyst Signals: the intelligent event bus for modern business

We're thrilled to announce Catalyst Signals, a cutting-edge serverless event bus designed to redefine event-driven architectures for modern businesses. With Signals, you're not just processing events faster; you're unlocking intelligent, seamless, and scalable event orchestration for the next generation of modern business systems.

Why Catalyst Signals? 

Legacy event-handling techniques, such as API polling or tangled custom scripts, are costly, error-prone, and inefficient. Catalyst Signals eliminates these bottlenecks by offering real-time, intelligent routing and zero-maintenance event handling out of the box.

Whether you're streamlining operations between Zoho apps, third-party SaaS tools, or custom microservices, Signals ensures guaranteed delivery, data consistency, and no-fuss integrations, with zero polling overhead.

Built for scale, efficiency, and the future

Catalyst Signals is engineered for organizations that demand high interoperability, real-time responsiveness, and cost efficiency at scale. From processing millions of daily events to executing complex conditional workflows, Signals does the heavy lifting so your team can focus on building and innovating—not plumbing.

With automated event ingestion, intelligent batching, and built-in data transformation, Catalyst Signals delivers unmatched performance with minimal operational load.

Key features of Catalyst Signals

• Events: Seamlessly monitor and manage significant occurrences in your application ecosystem.
• Publishers: Authenticate and manage event sources effortlessly from Catalyst, Zoho products, or third-party SaaS products. Use the Custom Publisher REST API to POST any event into Signals, making it easy to integrate any system into your workflows.
• Targets: Precisely deliver events to multiple destinations based on configurable rules.
• Rules: Create sophisticated routing logic to determine how and where events are sent, including batch, queue, or scheduled deliveries.
• Webhooks: Facilitate event notifications and integrate effortlessly with Catalyst Functions or Circuits for complex orchestration.

Powerful benefits for your business

• Eliminate polling costs: Move away from expensive and inefficient polling mechanisms.
• Automate data transformation: Easily adapt and structure event data for compatibility across diverse systems.
• Optimize batch processing: Efficiently handle bulk events to save API usage and enhance performance.
• Guaranteed sequential delivery: Ensure critical workflows maintain event integrity to avoid costly disruptions.
• Sub-second reaction: Because events are pushed into the system (no polling), Signals enables near-real-time reactions, typically under one second, depending on processing latency.
• Resilient delivery: Configurable retries and time-to-live (TTL) settings automatically handle failed deliveries, with delivery log monitoring and support for reprocessing failed events.

The Zoho advantage: natively optimized for the Zoho Ecosystem 

Catalyst Signals integrates natively with Zoho, without consuming webhook API credits. It's built-in internal authorization means no manual configuration is necessary, significantly reducing complexity and latency.

Whether you're syncing Zoho CRM leads to a warehouse or pushing Zoho Books invoices to your ERP, Signals makes it instant, reliable, and frictionless.

While Zoho Flow—Zoho's workflow automation tool—takes a no-code approach, Signals is built for structured, sequential workflows that employ predefined connectors.

Catalyst Signals is a developer-focused system designed for dynamic, high-volume event processing with advanced filtering, transformations, and multiple delivery modes.

Transformative use cases

• Multi-source order fulfillment
  Route and prioritize orders from multiple marketplaces through Catalyst Signals and into your inventory system with intelligent sequencing.
• Batch invoice distribution
  Collect and dispatch thousands of invoices to accounting systems like Zoho Books or third-party ERP tools, optimized for batch delivery.
• Cross-platform notification systems
  Automatically alert teams across Slack, email, or CRM when events match certain business-critical criteria.

• Compliance and auditing workflows
  Guarantee delivery and maintain event integrity for systems that require an auditable trail of operations.

   

  Analytics for continuous optimization

  Catalyst Signals comes with a built-in Analytics Dashboard to track delivery metrics, identify anomalies, and gain actionable insights into your event flows. Discover bottlenecks, optimize processing, and refine your business logic—all in one place.
  The future of event-driven architecture is here
  
  Say goodbye to the complexity of polling, message queues, and makeshift scripts. With Catalyst Signals, you get a powerful, scalable, and intelligent event bus designed for modern, interconnected business ecosystems.
  
  Experience Catalyst Signals today and redefine how your business reacts to the world in real time.