Catalyst drives 38% sales growth with real-time analytics solution for US Auto Fleet company
"Catalyst empowered our client to increase their administrative efficiency by 60% and grow in sales by 38%. The automotive companies' customers have noticed a positive difference in how quickly they are billed and how quickly their questions are answered.”
Christopher Mowens, Aspen94
Aspen94 is a leading Zoho Premium Partner who offers customized CRM solutions that drive growth at scale. Founded in 1994, Aspen94 implements affordable cloud software solutions that reflect clients' unique business processes across North America. In this case study, we are covering the custom solution built by Aspen94 for VRCG.
The company
VRCG Incorporated, originally founded as a consulting firm, transitioned into a used car wholesaler and auto fleet sales company in 2003. VRCG has been recognized by a diverse array of prestigious entities, including newspapers, columnists, business writers, reporters, and enterprises spanning from the US and Canada to South America and Europe.
Dave Arney, President at VRCG, has over 25 years of experience developing and directing multi-point organizations, and creating strategies for large rental car companies. Kelley Cruickshank spearheads customer service, administrative, and titling processes. Craig Goodman and Brad Hutto manage sales and operations.
The challenge
VRCG Inc., a prominent auto fleet sales company, faced a critical juncture in their digital transformation journey. As they planned their migration from a legacy client-server platform to Zoho's ecosystem, they encountered a significant hurdle: Their business operations relied heavily on real-time reporting capabilities that couldn't be replicated with Zoho CRM alone.
The company's existing setup involved five fragmented systems, creating inefficiencies in their operations and hindering their ability to make quick, data-driven decisions. Their sales team needed instant access to analytical insights, and any delay in data synchronization between their CRM and analytics platforms could impact their decision-making process and customer service quality.
The challenge was particularly complex because traditional methods couldn't meet the demanding requirements for instantaneous data synchronization with Zoho Analytics. Many industry experts considered real-time sync between CRM and Analytics either impossible or impractical to implement.
The solution
"The platform that Zoho provided was able to integrate all of our previous CRM functions and add or enhance many more. Our customers have noticed a positive difference with how they are billed and how quickly their questions are answered. Zoho has allowed us to have critical information available in real time, creating a more positive experience.”
Dave Arney, President, VRCG
VRCG, recognizing the critical need for real-time reporting to optimize their operations, sought a solution that would enable a seamless migration to the Zoho ecosystem. VRCG and Aspen94 collaborated to identify a solution that would enable a smooth migration to the Zoho ecosystem while ensuring uninterrupted real-time reporting. Catalyst emerged as the ideal choice, offering the necessary features and flexibility to meet VRCG's specific requirements.
"The migration from their previous CRM was dependent on real-time reporting, which was crucial for their operations," explains Christopher Mowers, the lead developer at Aspen94. "The client couldn't move forward without a real-time solution."
Native Zoho integration
Catalyst's deep integration with the Zoho ecosystem made it the ideal choice for building solutions that work with other Zoho applications.
Serverless architecture
The platform's serverless capabilities eliminated the need for complex infrastructure management and provided robust execution environments.
Simplified development
Catalyst's straightforward approach to building microservices enabled rapid development and deployment.
Catalyst Features Leveraged by VRCG
A key feature that helped take the project live was the Zoho CRM event listener from Catalyst, which saved VRCG from complex API work. It triggers serverless functions in Catalyst for CRM events, like record changes, without needing CRM workflows. Other noteworthy services include Catalyst's cache for preventing duplicate updates, concurrency management, and circuits for asynchronous execution.