How a large-scale BFSI organization accelerated campaign launches and captured leads faster with a no-code page builder on Catalyst
The Partner
Fristine Infotech Pvt. Ltd. was founded with a clear vision: to embed technology seamlessly into everyday life and empower businesses to present themselves to the world in the most effective and elegant way. Today, Fristine is recognized as one of India’s leading Premium Zoho Partners, delivering tailored digital transformation solutions powered by Zoho’s ecosystem.
What makes Fristine's approach unique is its philosophy of delivering everything under one roof from standard Zoho implementations to fully custom-built applications ensuring clients never need to look beyond a single trusted partner for their technology needs.
With a strong command over Zoho’s cloud platforms and a deep commitment to client success, Fristine helps organizations streamline operations, enhance productivity, and unlock sustainable growth.
Key Expertise:
- SaaS platform development and workflow automation
- Cloud-native, scalable application architecture
- CRM ecosystem integrations and data automation
- Custom portal and application development on Catalyst
- End-to-end digital transformation across BFSI, retail, and enterprise sectors
Industry:
BFSI
Solution Category:
No-Code Campaign Page Builder
The Challenge
One of Fristine’s BFSI clients frequently launches time-sensitive marketing campaigns: holiday loan offers, limited-time promotions, and seasonal financial products like special interest rate campaigns.
Each campaign demanded a dedicated landing page to promote the offer and capture customer leads. But as campaign frequency increased, the process began to strain both marketing and engineering teams.
The key pain points were:
- Developer Dependency and Slow Launches: Every new campaign required raising a request to the development team, waiting for developer availability, building and reviewing the landing page, and only then going live. What should have been a fast, agile process was taking days directly impacting the client's ability to capitalize on time-sensitive market opportunities.
- Inconsistent Lead Capture and CRM Integration: Captured customer data needed to flow instantly into Zoho CRM for follow-ups and conversions. Manual handoffs and inconsistent integrations increased the risk of missed leads, duplicate entries, and delayed sales responses all of which directly impacted conversion rates.
- Lack of Lead Validation and Data Quality: With no structured validation in place, campaign forms were susceptible to spam submissions, bot entries, and unverified leads. This created noise in the CRM and reduced the efficiency of the sales follow-up process.
- No Campaign Attribution Visibility: The marketing team had no reliable way to track which channels WhatsApp, email, social media, or SMS were driving the most traffic and leads to their campaign pages. Without UTM tracking, campaign budget decisions were based on assumptions rather than data
- Scalability and Consistency Concerns: As campaigns multiplied, maintaining performance, security, and visual consistency across landing pages became increasingly complex. Each developer-built page risked inconsistency in branding, layout, and user experience.
These challenges did not just affect timelines they directly impacted lead conversion rates, campaign effectiveness, and overall business momentum.
The solution
To remove development bottlenecks and empower marketing teams, Fristine built a web-based no-code page builder application on Catalyst for rapid campaign creation and secure lead capture—without writing a single line of code. This enabled users to create, publish, and manage campaign landing pages independently.
The goal was clear: democratize webpage creation while ensuring enterprise-grade scalability and seamless CRM integration.
Here's how it works:
- Drag-and-Drop Page Building: Marketing and business users access a drag-and-drop page builder to design campaign landing pages using pre-built, brand-aligned templates and components including forms, banners, CTAs, and content blocks. Pages are built visually with live previews, ensuring what the user builds is exactly what the visitor sees.
- Dynamic Form Configuration: Users can configure forms directly within the builder customizing fields, labels, and validation rules as per each campaign's requirement and drop the configured form onto the page in seconds.
- Secure Lead Capture with Validation: Every form submission flows through Catalyst's API Gateway via secured routes, ensuring data protection and controlled access. OTP-based validation verifies the authenticity of each lead, while CAPTCHA integration prevents spam and bot submissions ensuring only genuine, verified leads enter the CRM.
- UTM Parameter Capture: Every published page supports UTM parameter capture, allowing the marketing team to track which channels and campaigns are driving traffic and leads. UTM values are captured and stored alongside each form submission, giving the client clear, data-driven campaign attribution.
- Instant CRM Integration: Captured lead data is routed through page connectors and synced instantly with Zoho CRM's Leads module ensuring zero data loss, no manual handoffs, and faster sales follow-ups.
- Auto-Generated Shareable Page URLs: Upon publishing, every page is assigned a unique, stable, shareable URL that can be distributed across any channel — WhatsApp, email, social media, or SMS making campaign distribution instant and effortless.
- Serverless Backend Processing: Catalyst Serverless Functions handle all backend operations form submission processing, OTP generation and verification, UTM capture, CAPTCHA validation, and CRM sync scaling automatically during high-traffic campaign periods without any infrastructure management.
- Media Management with Catalyst Stratus: All brand assets, campaign banners, and images used within the page builder are stored and served through Catalyst Stratus -robust, scalable, and secure cloud object storage service ensuring fast, reliable media delivery across all campaign pages
Catalyst Services Powering the Solution
The Page Builder application was built leveraging the following Catalyst services:
| Catalyst Service | Role in the Solution |
|---|---|
| Cloud Functions | Backend logic, OTP verification, form processing, UTM capture |
| API Gateway | Secure REST endpoints, request routing, authentication enforcement |
| Data Store | Page configurations, form submissions, UTM data, lead records |
| Stratus Object Storage | Brand assets, campaign images, and media file management |
| Web Hosting | Page Builder admin interface and published campaign page hosting |
| Authentication | Admin panel access control and user session management |
| Catalyst CLI | Local development, testing, and streamlined deployment workflows |
| APM & Logging | Application performance monitoring and function execution insights |
| Pipelines (CI/CD) | Automated testing and deployment across dev, staging, and production |
What makes it unique?
No Code, No Delays, No Dependency: Business users can launch campaign pages in minutes with a fully self-service process—no technical skills or development cycles required.
Real-Time Drag-and-Drop Experience: An intuitive component library with live previews ensures users see exactly how pages will appear before publishing.
Enterprise-Grade Lead Validation: OTP verification and CAPTCHA ensure all captured leads are genuine—critical for BFSI where lead quality impacts sales.
Complete Campaign Attribution: Built-in UTM tracking provides full visibility into campaign performance across channels for data-driven decisions.
Mobile-Responsive by Default: All pages are fully responsive, delivering a consistent experience across desktop, tablet, and mobile.
Benefits and ROI
| Feature | Before Catalyst | After Catalyst |
|---|---|---|
| Landing page creation | Developer-dependent and slow | No-code drag-and-drop |
| Campaign launch time | Days | Minutes |
| Lead capture | Manual or inconsistent | Secure and automated |
| Lead validation | No validation in place | OTP + CAPTCHA verified |
| Campaign Attribution | No UTM tracking | Full UTM capture and reporting |
| CRM Integration | Error-prone and manual | Real-time automated sync |
| Scalability | Limited | Automatic with serverless |
| Developer Involvement | Required for every page | Zero dependency |
Key Outcomes:
- Faster campaign launches: New loan offer pages go live in minutes instead of days.
- Zero developer dependency: Marketing teams operate independently.
- 100% lead sync accuracy: Every submission reaches Zoho CRM instantly.
- Improved conversion rates: Faster launches mean better timing and higher engagement.
- Operational efficiency: Engineering teams focus on innovation, not repetitive builds.
“Catalyst gave us the flexibility to build a truly user-first platform without compromising on scalability or security. What started as a solution for faster landing pages evolved into a powerful campaign engine for BFSI teams. Catalyst enabled us to abstract complexity, empower business users, and deliver real impact fast.”
Paras ShahGlobal CTO, Fristine Infotech Pvt. Ltd.Looking forward
With a strong foundation on Catalyst, Fristine plans to expand the platform with:
- Advanced Analytics Dashboard — Deep campaign performance insights including page views, form conversion rates, lead trends, and channel-wise attribution reporting
- Personalization and A/B Testing — Enabling the client to test multiple page variants simultaneously and serve personalized content based on user segments
- AI-Powered Content Suggestions — Leveraging Catalyst's QuickML to intelligently suggest page content, CTAs, and form configurations based on past campaign performance data
- Deeper Zoho Ecosystem Automation — Expanding integrations beyond Zoho CRM to include Zoho Campaigns, Zoho Analytics, and Zoho Marketing Automation for a fully connected campaign lifecycle
- Multi-Client Scalability — Evolving the Page Builder into a multi-tenant product that can be offered across Fristine's broader BFSI and enterprise client base
By continuing to leverage Catalyst, Fristine is helping BFSI organizations move faster, engage better, and scale smarter turning campaign agility into a lasting competitive advantage.