Title
- Enabling Agile Campaign & Lead Management Workflows in BFSI—A CTO’s perspectiveBy Paras Shah
- What separates high-performing BFSI organizations from the rest isn't budget. It's how fast they can move from campaign idea to customer impact without breaking compliance. BFSI organizations operate in highstakes environment.
- In this session, Mr. Paras Shah,Global CTO, Fristine Infotech Pvt LT, shares real-world BFSI use cases and a practical blueprint for how organizations are streamlining campaign execution, customer data capture, validation, attribution, and CRM integration using a unified platform approach, without raising a developer ticket for every change.
By Paras ShahGlobal CTO, Fristine Infotech Pvt LT
